Why use continuous tracking?
- Better coverage: Regular monitoring captures more posts and updates, so your results are more complete.
- Fresher data: Tracked items are kept up to date, so you always get the most recent content.
Supported Types
Xpoz Tools Used
Common Workflows
Track your brand across all platforms
1
Add brand keywords
Add your brand name as a keyword on Twitter, Instagram, Reddit, and TikTok.
2
Track official accounts
Add your official accounts as tracked users on each platform.
3
Track relevant subreddits
Add any relevant subreddits where your brand is discussed.
Monitor a competitor
1
Track competitor keywords
Track the competitor’s brand name as a keyword across platforms.
2
Track competitor accounts
Track their official social media accounts.
3
Run competitive analysis
Periodically run the Competitive Intelligence skill to compare metrics.
TikTok hashtag campaign
1
Track the campaign hashtag
Track the campaign hashtag on TikTok.
2
Track related keywords
Track related keywords to capture posts that mention the campaign without the hashtag.
3
Monitor performance
Monitor post volume and engagement over time.
Subreddit monitoring
1
Track the subreddit
Track the subreddit by name on Reddit.
2
Track cross-subreddit keywords
Track relevant keywords to capture cross-subreddit discussions.
3
Analyze periodically
Use the Reddit Research skill for periodic analysis.