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The Competitive Intelligence skill compares 2-5 brands head-to-head across social media. It calculates share of voice, compares sentiment, measures engagement differences, identifies audience overlap, and maps competitive positioning.

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Example Prompts

  • “Compare Slack vs Discord vs Teams on social media”
  • “How does Claude compare to ChatGPT and Gemini?”
  • “Competitive analysis: Figma vs Sketch vs Adobe XD”
  • “Compare sentiment around Nike vs Adidas vs Puma”

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Analysis Components

  • Share of Voice: Percentage of total social mentions each brand captures across platforms. Measured by total post volume per brand.
  • Sentiment Comparison: Side-by-side sentiment scores for each brand, highlighting which brand has the most positive (or negative) perception.
  • Engagement Comparison: Average likes, retweets, comments per post for each brand, showing which brand generates the most interaction.
  • Audience Overlap: Identifies users who discuss multiple brands, revealing shared audience segments.
  • Positioning Analysis: How each brand is perceived relative to competitors — what unique strengths and weaknesses the social conversation reveals.

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How It Works

1

Build brand queries

Constructs targeted queries for each brand with disambiguation terms to avoid false positives.
2

Collect data per brand

Searches Twitter and Reddit for each brand independently.
3

Normalize metrics

Normalizes engagement and volume metrics across brands for fair comparison.
4

Compare and rank

Calculates share of voice, sentiment deltas, and engagement ratios.
5

Generate report

Produces a comparative report with tables, rankings, and positioning insights.

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Xpoz Tools Used

ToolPurpose
getTwitterPostsByKeywordsSearch Twitter mentions per brand
getTwitterUsersByKeywordsFind users discussing each brand
getRedditPostsByKeywordsSearch Reddit discussions per brand

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Get Started

Get a free access key at xpoz.ai/get-token. See the installation guide to add this skill to your agent.