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Claude Cowork uses the same account-level custom connectors as claude.ai and Claude Desktop. Adding the Xpoz MCP server once makes live social media data across Twitter/X, Instagram, Reddit, and TikTok available to your Cowork sessions with all 48 tools.

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Setup

1

Open the connector settings

Go to Customize > Connectors (in Cowork or on claude.ai; they share the same connector list).
2

Add the custom connector

Click +, then Add custom connector, and set the URL to:
Click Add.
3

Authenticate

Sign in with your Google account when prompted, or use your Xpoz access key from the Get Token page.
4

Verify the connection

In a Cowork session, ask:
If the agent calls Xpoz tools and returns posts, the connection is working.

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Setup notes

  • Connectors are tied to your Claude account and shared across claude.ai, Claude Desktop, Cowork, and the mobile apps; add Xpoz once and every surface has it.
  • Custom connectors are available on Free, Pro, Max, Team, and Enterprise plans; the Free plan is limited to one custom connector.
  • On Team and Enterprise plans, an owner adds the connector under Organization settings > Connectors; members then connect it from Customize > Connectors.
  • Long-running Cowork tasks pair well with continuous tracking: tracked keywords and accounts give agents fresher, deeper coverage.

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What you can ask

  • “Run a weekly digest: mentions of our brand across all four platforms, sorted by risk”
  • “Build a report on the top 20 creators posting about our category this month”
  • “Watch r/oursubreddit and summarize new complaint threads each morning”

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Next Steps

MCP Tools

Browse all 48 tools across 4 platforms

Agent Skills

Pre-built social media research workflows