> ## Documentation Index
> Fetch the complete documentation index at: https://docs.xpoz.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive Intelligence

> Compare 2-5 brands across social media with share of voice, sentiment, engagement, and positioning analysis.

The Competitive Intelligence skill compares 2-5 brands head-to-head across social media. It calculates share of voice, compares sentiment, measures engagement differences, identifies audience overlap, and maps competitive positioning.

## Example Prompts

* "Compare Slack vs Discord vs Teams on social media"
* "How does Claude compare to ChatGPT and Gemini?"
* "Competitive analysis: Figma vs Sketch vs Adobe XD"
* "Compare sentiment around Nike vs Adidas vs Puma"

## Analysis Components

* **Share of Voice**: Percentage of total social mentions each brand captures across platforms. Measured by total post volume per brand.
* **Sentiment Comparison**: Side-by-side sentiment scores for each brand, highlighting which brand has the most positive (or negative) perception.
* **Engagement Comparison**: Average likes, retweets, comments per post for each brand, showing which brand generates the most interaction.
* **Audience Overlap**: Identifies users who discuss multiple brands, revealing shared audience segments.
* **Positioning Analysis**: How each brand is perceived relative to competitors -- what unique strengths and weaknesses the social conversation reveals.

## How It Works

<Steps>
  <Step title="Build brand queries">
    Constructs targeted queries for each brand with disambiguation terms to avoid false positives.
  </Step>

  <Step title="Collect data per brand">
    Searches Twitter and Reddit for each brand independently.
  </Step>

  <Step title="Normalize metrics">
    Normalizes engagement and volume metrics across brands for fair comparison.
  </Step>

  <Step title="Compare and rank">
    Calculates share of voice, sentiment deltas, and engagement ratios.
  </Step>

  <Step title="Generate report">
    Produces a comparative report with tables, rankings, and positioning insights.
  </Step>
</Steps>

## Xpoz Tools Used

| Tool                        | Purpose                             |
| --------------------------- | ----------------------------------- |
| `getTwitterPostsByKeywords` | Search Twitter mentions per brand   |
| `getTwitterUsersByKeywords` | Find users discussing each brand    |
| `getRedditPostsByKeywords`  | Search Reddit discussions per brand |

## Get Started

Get a free access key at [xpoz.ai/get-token](https://xpoz.ai/get-token). See the [installation guide](/skills/overview#installation) to add this skill to your agent.